A fresh look, the same reliability.

We are a British brand offering a full and comprehensive range of shoe and leather care products for cleaning, polishing and protecting your footwear.

We've looked different over the years since 1950, but we've used our expertise with tried and tested formulas to always offer the best quality products you expect stocked by footwear retailers you love and trust.

Our shoe care range includes Creams, Polishes, Valet Boxes, Boot Shapers, Shoe Horns, Shoe Trees, Insoles, Cloths, Brushes and Laces for a fully complete collection for you to care for your footwear.